It may be tempting to create a do-it-yourself website to save some money. However, apart from having a beautifully designed website, let’s explore why that might not be the best choice for your business. Here are our top 3 reasons to hire a professional web developer rather than do-it-yourself web design.
#1 Excellent Search Engine Optimization
The first and most important reason to hire a professional for web development is search engine optimization (SEO). If you have a good eye, you may be able to create a good-looking website using free or inexpensive platforms on the web like WIX or Squarespace. However, creating a site that gets the search engines to return your site in search results takes knowledge and research of your particular industry. Keyword research is necessary so that you can be sure to include them throughout the website content. There are important areas where the keywords for your products and services can be included that aren’t easily accessed or even available on some platforms. If they are available, knowing where and how to add them is essential. A professional will be able to do the research and add the keywords in the most critical places for good SEO.
#2 Site Speed
How fast your website displays is important. Studies show that if a page takes too long to load, visitors will leave the page and move on. The page load goal is to display in 2 seconds or less. Getting that kind of speed in page display means that you must know how to optimize images and other elements for speed. Most people don’t even know how to resize images, much less optimize them for website speed. This information can be learned and put into effect on your web pages. Still, there is a steep learning curve for most individuals who aren’t familiar with Photoshop or other image editing software.
#3 Good Security Measures
Malicious web bots attack and probe websites 24/7. That is a fact in the world of the internet. Their mission is to hack into your website and insert malicious code designed to redirect visitors elsewhere. Some attackers want to hold your site hostage for ransom, and the list goes on. A professional website developer will know how to keep your website secure from attacks. That is a valuable piece of knowledge that most don’t have the time to research or learn.
Save yourself some time and frustration by hiring a professional. You can spend your time doing what you do best, running your business. Professional web developers can then do what they do best, which is promoting your business on the web. In the long run, you’ll have a secure and fast website that you can be proud of that functions well in search engine ranking.
Hire a Professional Web Developer
Do you need help with a new or existing website for your business? Our passionate team of web developers specializes in crafting beautiful, professional, and engaging websites that deliver immediate solutions for online growth and greater brand awareness. If you want a team that focuses on adding value to your business that will engage your audience and convert them into paying customers, call The Belford Group at (479) 443-9945 or visit our website.