Video will be ‘King’ – The new cornerstone of all marketing campaigns.
Wednesday morning, Jim walked into his office just like he had most weekday mornings since 2016. But instead of looking on his desk at all the bills he’d often struggled to pay, he looked at all the sales invoices that needed to be filled.
Originally, Jim started his business because he had a passion for camping and adventure. Many of his family vacations when he was young and now with his own family have been spent exploring national parks. He knows what camping products are needed for each camping adventure that you could possibly dream of, so he opened his own outfitters.
But, what Jim really wished for was to be able to go camping anytime he wanted. He needed his business to be busy enough to hire a full time staff to run the outfitters and for it to thrive, even when he wasn’t there.
In the early days Jim only advertised locally, with sales fliers and through word of mouth. His business grew, but at a slower pace than he liked.
In the spring of 2021 Jim thought it would be fun to make a video of himself while he set up camp. He started simple and asked his wife to video him putting up their tent, a product that they sold, and he talked about why he chose this tent for this trip. Jim posted the video on his business social media. The next week Jim sold more tents than he had the whole 3 months previous.
This got Jim thinking, what if every camping trip he made more videos highlighting his products and the best way to use them. And what if he had a website for his business where customers could buy his products online. He wanted to expand, but he didn’t know how to get started.
So, Jim decided to retain the services of a marketing agency that would understand how to bring all his ideas to life.
Now, his sales have dramatically increased locally and online. He has hired more staff. And goes on more camping adventures than he ever thought possible. He is so busy, he never worries about getting the bills paid, he only worries about having enough stock to fill all the new orders
Why is video marketing important? Video marketing influences your consumers’ buying decisions.
Video has a significant influence on consumer decisions. Based on the 2022 Digital Marketing Statistics report, 92% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
Today, almost everyone surfs the internet on their smartphone. According to Yans Media research for 2022, there will be 205 million smartphone video viewers in the US. On average, adult American users spend 30 minutes per day watching videos via mobile. 80% of all social media users use the platforms via their mobile devices. And 92% of videos watched via mobiles are shared with other users.
Carefully created videos have the power to instill a sense of humanity and to connect to your audience. Videos can increase the emotional connection with your consumers and influence the way people view your product and your company. Engaging with your audience in a variety of ways, including video, can positively influence your consumers’ buying decisions.
People want to see a story that will appeal to their emotions. Your goal should be to connect with your audience while distributing information. Create video stories that bring some value to a viewer, so they feel the urge to know more about your organization.
Videos don’t have to be professionally produced to be a success.
Videos don’t have to be super edited or well-produced. It can be more authentic, rough content to give the feel of a behind-the-scenes scoop rather than a scripted video.
Give your audience the opportunity to meet the people behind your company and understand how your product or service is made. Authenticity isn’t something you should try to fake, but it is an effective way to build an emotional connection with your customers.
Don’t forget about SEO.
Just like your writing content becomes more successful with effective SEO strategies, your video marketing campaign should also use effective search-engine optimization. Find relevant keywords and fit them into the description of the video and the caption without going overboard. The better SEO a video has, the easier it is for the video to be found and the better it will perform overall.
The title should be interesting and compel users to watch the video. The perfect title is a mix of keywords and wit. The former will help the video appear on people’s feeds, while the latter will make them curious. Your title should be accompanied by a crisp, high-quality thumbnail that is relevant to the content you are presenting.
Time to get started.
Start implementing video marketing as a tool for your business strategy today, or risk being left behind. You don’t need a huge budget or a video production studio to start video marketing.
Need a little inspiration? Here are a few examples to watch for yourself.
The Belford Group will simplify the process and guide you to successfully connect with your customers through social media. Our social media team is experienced with the different social media channels and they stay up-to-date on the ever-changing best practices.
Reach out to the team at The Belford Group today.