writing

Content is King

Content is King

They don’t all fly, and they don’t live in the same geographical area, so what do a penguin, a panda, and a hummingbird have in common?  Not much except that they are the names that Google has attached to their search algorithm updates which control whether or...

Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

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