Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...
New changes to the usability of business pages were unveiled this week and the improvements are causing some buzz around the office. The new features now have page owners questioning the need to use third party sites for updates and giving them a sense of relief when adding administrators.
1. The ‘Super Admin’ is a new feature that allows for page owners to delegate responsibilities and set restrictions for certain administrators of the page. There are now five different levels of administrators.
Manager- this admin has full access to all of the page functions. Ideally this would be the page or business owner.
Content Creator- this admin has access to all of the page functions, except for managing other admins. This role would be a good fit for the business’ Social Media Manager.
Moderator- this role is mainly used for social media engagement such as replying to posts, comments and messages. They also have access to the analytics, but they are restricted from creating content.
Advertiser- this position is limited to managing the page’s advertisements and viewing the analytics feature.
Insights Analyst-this admin is restricted to only viewing the analytics of the business page.