social media

How to Use Pinterest for Your Business

How to Use Pinterest for Your Business

Pinterest has been a darling of social media since its launch in March 2010. With 53 million unique users every month in the U.S. alone, it’s not hard to see why the platform is considered a good resource for business. So how do you effectively pin, create boards, and...

What is a Twitter List and How Do I Use One?

What is a Twitter List and How Do I Use One?

A Twitter List is a way to curate Twitter accounts based on common interest, field, or group. Twitter lists are a great way to bring similar feeds together for easy following on a particular topic. One of the best features of Twitter lists is that you don’t have to...

The Top 7 Social Media Best Practices for Brand Engagement

The Top 7 Social Media Best Practices for Brand Engagement

With statistics showing that 90% of companies maintain social media profiles, failing to have a social media presence for your organization can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social...

Benefits of Social Media Marketing

Benefits of Social Media Marketing

Social media marketing is a great way to drive repeat business and attract new customers. Social media marketing is the process of marketing through social media sites like Twitter, Facebook, Google+ and YouTube. Most businesses jump into using social media expecting...

Branding Your Business with Twitter

Branding Your Business with Twitter

Branding Your Business with Twitter If your business doesn’t have a Twitter page and is solely relying on Facebook to connect to potential customers, then you are missing out on the opportunity to have a dialogue with your followers. Branding your business is a...

How to Optimize Your Business’ Twitter

Implementing Twitter in a way that is useful for your company or your brand can be difficult if you don’t know where to start. What content are you sharing with your followers? If you struggle to find interesting, relevant things to tweet about every day you aren’t...

Famous mascots keeping up with new social media trends

Famous mascots keeping up with new social media trends

Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...

Google + Local gives businesses great social opportunities

Google + Local gives businesses great social opportunities

Businesses can use Google+ badges to direct traffic to their Google+ pages.Google Places has undergone a few changes in hopes of becoming more social. Google + Local pages officially replace Google Places this month. While the new format may seem disorienting at...

Facebook reveals changes for business pages

Facebook reveals changes for business pages

New changes to the usability of business pages were unveiled this week and the improvements are causing some buzz around the office. The new features now have page owners questioning the need to use third party sites for updates and giving them a sense of relief when adding administrators.

1. The ‘Super Admin’ is a new feature that allows for page owners to delegate responsibilities and set restrictions for certain administrators of the page. There are now five different levels of administrators.

Manager- this admin has full access to all of the page functions. Ideally this would be the page or business owner.
Content Creator- this admin has access to all of the page functions, except for managing other admins. This role would be a good fit for the business’ Social Media Manager.
Moderator- this role is mainly used for social media engagement such as replying to posts, comments and messages. They also have access to the analytics, but they are restricted from creating content.
Advertiser- this position is limited to managing the page’s advertisements and viewing the analytics feature.
Insights Analyst-this admin is restricted to only viewing the analytics of the business page.

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