Your business needs a blog for many reasons. But here are 5 reasons why it’s time to start one or make the blog you currently have a priority. 1. Increases Traffic to Your Website Blogs are a great way to gain new customers as well as maintain visibility with...
Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....
Common SEO Mistakes Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes. Keyword...
Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...
Google Analytics and SEO If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website,...
The U.S. search engine optimization (SEO) industry is healthy and growing, topping $16 billion in 2010. This is great news for any SEO or Marketing firm looking to expand along with the client’s search marketing budgets, as there is plenty of work to be done. Many SEO...
If you are a merchant that uses Google Shopping as free online advertising, your potential customers will no longer see your products listed beginning October 17. Google Shopping will transition to a Paid Listings Service here in the United States. This transition...
Google Analytics is a valuable tool for monitoring your website's SEO. (graphic courtesy of Flickr user seocamberley) Establishing good search-engine optimization (SEO) might seem like a “do it once and leave it” kind of business practice. After all, unless a...
Blogs are one of the many platforms that both benefit from and increase search engine optimization. The benefits of improved SEO and the ability to use a blog to establish the company as an industry leader make the work that goes into maintaining a blog a good...
Name: Courtney Aldridge College: University of Arkansas Degree: Journalism with a focus in Advertising and Public Relations -- May 2013 What interests you most about your new internship? Learning how to put all the stuff we are taught in class into real world...