Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....
Google Analytics and SEO If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website,...
The Internet has been buzzing with word that Google might be releasing revised algorithms that will make it much harder for websites that are deemed “over-optimized” to reach the top of search engine rankings. Some see this as “punishing” those sites, but Google...
If you don’t like change, then trying to keep up with search engine optimization is probably not the profession for you. The art of SEO is forever changing as techniques, formulas and even human reaction to online platforms continuoully evolve. It was a busy year for...