search engine optimization

Common SEO Mistakes

Common SEO Mistakes

Common SEO Mistakes Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes.  Keyword...

SEO is not a one-time task

SEO is not a one-time task

Google Analytics is a valuable tool for monitoring your website's SEO. (graphic courtesy of Flickr user seocamberley)  Establishing good search-engine optimization (SEO) might seem like a “do it once and leave it” kind of business practice. After all, unless a...

What makes GOOD SEO?

What makes GOOD SEO?

The answer to the question “what makes good SEO” probably seems obvious. You’re probably thinking “duh, The Belford Group. You already told us that Search Engine Optimization is making sure that people and the web spiders can actually find our website. If our...

What is … SEO?

What is … SEO?

In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes—and what it means for our clients. This blog is the final entry in that series. Join us as we talk spiders and humans … the two key audiences...

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