Print marketing that stays out of the trash

Print marketing that stays out of the trash

Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.   If done correctly, using direct mail...
Want to print AND be green? There’s a way!

Want to print AND be green? There’s a way!

As Earth Day approaches this Sunday, thousands of tips on increasing environmental awareness are spreading on the Internet. The discussions range from taking personal responsibility to how corporations can be more ecologically conscious. Last October, we talked about...
2012 Trends: Marketing

2012 Trends: Marketing

Last month we took a light-hearted look at the top 11 mistakes made in our industry during 2011. Now that it’s January, let’s look to the bright future ahead! We’ll be spending this month looking at the trends we foresee for our industry in 2012.   Today, we’re...
Printing still has a place!

Printing still has a place!

In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision. We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and...
What is … Marketing?

What is … Marketing?

In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture… Marketing. So, what is Marketing? Sounds like a simple question,...