Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer. If done correctly, using direct mail...
As Earth Day approaches this Sunday, thousands of tips on increasing environmental awareness are spreading on the Internet. The discussions range from taking personal responsibility to how corporations can be more ecologically conscious. Last October, we talked about...
This should be a no-brainer: as the world operates more and more in the digital space, so will advertising and marketing. We foresee that companies will become more willing to focus their marketing budget on online resources including website improvement and social media.
In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision. We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and...
In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture... Marketing. So, what is Marketing? Sounds like a simple question,...