marketing

5 Tips To Get Started Branding Your Business

5 Tips To Get Started Branding Your Business

Good branding is at the heart of any good business. Establishing core features and qualities of your brand requires a little time, a little research, and an in-depth understanding of how your company operates. Here are five tips to get you started with branding your...

We Believe

We Believe

Recently I was asked to summarize the information shared at the Dean's Roundtable of Entrepreneurs and Market-makers at Walton College. I was inspired by the incredible dedication to excellence that the group exhibited while sharing how we could improve the...

How to Use Pinterest for Your Business

How to Use Pinterest for Your Business

Pinterest has been a darling of social media since its launch in March 2010. With 53 million unique users every month in the U.S. alone, it’s not hard to see why the platform is considered a good resource for business. So how do you effectively pin, create boards, and...

What is Search Marketing?

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....

Branding Basics: Hello, My Name is….

Branding Basics: Hello, My Name is….

You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...

Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

The Top 7 Social Media Best Practices for Brand Engagement

The Top 7 Social Media Best Practices for Brand Engagement

With statistics showing that 90% of companies maintain social media profiles, failing to have a social media presence for your organization can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social...

Color Psychology In Marketing

Color Psychology In Marketing

Color Psychology In Marketing What colors are you using for your marketing materials and website? Did you pick those colors because you liked them, or did you have a particular marketing message in mind? Color and marketing actually go hand in hand with each other....

Importance of a Marketing Plan

Importance of a Marketing Plan

Importance of a Marketing Plan Knowing where your business is headed is a big part of figuring out how to make it a success. While every company should have a business plan, it is a good idea to make sure your business plan includes a separate section on marketing. A...

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