5 Tips To Get Started Branding Your Business

5 Tips To Get Started Branding Your Business

Good branding is at the heart of any good business. Establishing core features and qualities of your brand requires a little time, a little research, and an in-depth understanding of how your company operates. Here are five tips to get you started with branding your...
We Believe

We Believe

Recently I was asked to summarize the information shared at the Dean’s Roundtable of Entrepreneurs and Market-makers at Walton College. I was inspired by the incredible dedication to excellence that the group exhibited while sharing how we could improve the...
How to Use Pinterest for Your Business

How to Use Pinterest for Your Business

Pinterest has been a darling of social media since its launch in March 2010. With 53 million unique users every month in the U.S. alone, it’s not hard to see why the platform is considered a good resource for business. So how do you effectively pin, create boards, and...
What is Search Marketing?

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....