graphic design

All About Fonts: A Beginner’s Guide

All About Fonts: A Beginner’s Guide

Ever tried to talk about or pick a font and realize you don’t know what to look for or which terms to use? Then this guide is for you. We’ll cover the very basics of fonts and typefaces, from definitions to their parts and uses. Lesson #1 – Font v. Typeface The most...

Color Palettes: A Beginner’s Guide

Color Palettes: A Beginner’s Guide

Color, or its absence, is one of the most defining aspects of graphic design. The process to create a color palette for a design can be very time consuming, as there are many aspects of color choice, both aesthetically and practically. Terms to Know Palette: A...

Want results? Don’t do your graphic design DIY

Want results? Don’t do your graphic design DIY

In a world where entire television shows and store departments are dedicated to those who are skilled (and brave) enough to do their own remodeling, it might be easy to assume that Do It Yourself (DIY) is the way to go with all services.   Anyone who has looked...

Your graphic design is talking, but what is it saying?

Your graphic design is talking, but what is it saying?

Everything about a business sends a message: the type of customer service provided, product quality and of course, the branding. Every activity—or lack of activity—sends some kind of message to the world. The question is, what message does the branding send? For that...

Badges not just for law enforcement

Badges not just for law enforcement

Look up the word “badge” in most dictionaries and descriptions of law enforcement emblems or ideas such as “badges of honor” will most likely be found. The idea of online badges still seems relatively new but they are rapidly becoming an attractive and functional graphic design product that is used on blogs, websites and other online platforms.

In online terms, a badge is an image that is displayed on the blog or website that serves a very distinct purpose such as

identifying the user
making an announcement
promoting the user’s participation in an event
generating a call to action.

Designer Cole Sikes looks into future of graphic design

Designer Cole Sikes looks into future of graphic design

When it comes to graphic design, just like everything else, trends come and go. We sat down with one of our web designers, Cole Sikes, to get a feel for what he thinks is going to be the top trend of 2012 and what will last for years to come. Cole (who shamelessly...

Top 11 Mistakes of 2011: #4 Proofread those t-shirts!

Top 11 Mistakes of 2011: #4 Proofread those t-shirts!

For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO. #4-Bad T-shirts x2 These two companies tie for the no. 4 spot...

What is GOOD graphic design?

What is GOOD graphic design?

In our blog title What is … Graphic Design, we talked about how graphic design: Has a specific function; Should convey a clear message that is easy to read; and Should be attractive to the eye. But how do you know if your company’s graphic design accomplishes what it...

What is … Graphic Design?

What is … Graphic Design?

In recent weeks, we've been looking at The Belford Group’s six service areas and sharing more about what each service includes—and what it means for our clients. This week, we’re taking a look—literally—at our most visual service…Graphic Design. The idea of...

What is … Marketing?

What is … Marketing?

In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture... Marketing. So, what is Marketing? Sounds like a simple question,...

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