Ben Franklin said, "In this world, nothing can be certain except death and taxes." If Ben lived today, he would amend the quote to say, "except death, taxes, and Facebook updates." Today I'd like to talk about the Facebook updates that rolled out to the desktop view...
New changes to the usability of business pages were unveiled this week and the improvements are causing some buzz around the office. The new features now have page owners questioning the need to use third party sites for updates and giving them a sense of relief when adding administrators.
1. The ‘Super Admin’ is a new feature that allows for page owners to delegate responsibilities and set restrictions for certain administrators of the page. There are now five different levels of administrators.
Manager- this admin has full access to all of the page functions. Ideally this would be the page or business owner.
Content Creator- this admin has access to all of the page functions, except for managing other admins. This role would be a good fit for the business’ Social Media Manager.
Moderator- this role is mainly used for social media engagement such as replying to posts, comments and messages. They also have access to the analytics, but they are restricted from creating content.
Advertiser- this position is limited to managing the page’s advertisements and viewing the analytics feature.
Insights Analyst-this admin is restricted to only viewing the analytics of the business page.
The Facebook world is abuzz this week over the announcement that most saw coming: Facebook fan pages are switching to the Timeline feature, just like personal profiles. Our own Brian Carreno scoured the new Timeline and came up with a detailed, easy-to-understand...
For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO. #2-Facebook isn’t very social For a company that has helped...
A few weeks ago, we talked about the “five types and the whys” of your business having a consistent social media presence. But is it really necessary to incorporate all five forms of social media into a social media marketing plan? Our position at The Belford Groupis,...
In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes and what it means for our clients. This week, we’re getting social by chatting about …. Social Media. So, what is…Social Media? You’re...
In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture... Marketing. So, what is Marketing? Sounds like a simple question,...