How to Write a Blog Post: A Guide to Maintaining Your Sanity

How to Write a Blog Post: A Guide to Maintaining Your Sanity

Writing a blog post, especially for the first time, can be daunting. There are a lot of blogs already out on the internet and somehow you’re expected to stand out and be different. No pressure, right? But it doesn’t have to be overly stressful. Just follow some basic...
Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...
Google’s new search rules reward good content

Google’s new search rules reward good content

The Internet has been buzzing with word that Google might be releasing revised algorithms that will make it much harder for websites that are deemed “over-optimized” to reach the top of search engine rankings. Some see this as “punishing” those sites, but Google...