Your online presence says everything. Having a beautiful, easy-to-use website is a must in the professional world of real estate. But envision having your MLS listings pulled into your website without having to do any of the leg-work. With our integrated software,...
Recently I was asked to summarize the information shared at the Dean's Roundtable of Entrepreneurs and Market-makers at Walton College. I was inspired by the incredible dedication to excellence that the group exhibited while sharing how we could improve the...
You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...
Importance of a Marketing Plan Knowing where your business is headed is a big part of figuring out how to make it a success. While every company should have a business plan, it is a good idea to make sure your business plan includes a separate section on marketing. A...
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...
Implementing Twitter in a way that is useful for your company or your brand can be difficult if you don’t know where to start. What content are you sharing with your followers? If you struggle to find interesting, relevant things to tweet about every day you aren’t...
Google has introduced a new feature to their email service which will affect almost everyone, whether they have a Gmail account or not. Internet marketers, bloggers, freelance writers, as well as people who simply want to get their email will notice the effect of the...
Many small businesses and startups cannot afford an extensive marketing campaign in the very beginning. It is very important for your company to invest in marketing efforts so that you can develop a customer base. However, there are some techniques you can implement...
Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...
Businesses can use Google+ badges to direct traffic to their Google+ pages.Google Places has undergone a few changes in hopes of becoming more social. Google + Local pages officially replace Google Places this month. While the new format may seem disorienting at...