Branding

Branding on social media more than a logo

Branding on social media more than a logo

All too often companies forget that branding is just as important online as it is offline. Maintaining a consistent brand image across all platforms is crucial to ensuring that a company’s brand is easily recognizable. This means using the same colors, graphic icon...

Your graphic design is talking, but what is it saying?

Your graphic design is talking, but what is it saying?

Everything about a business sends a message: the type of customer service provided, product quality and of course, the branding. Every activity—or lack of activity—sends some kind of message to the world. The question is, what message does the branding send? For that...

QR Codes Merge Online, Offline Worlds

QR Codes Merge Online, Offline Worlds

We’ve all seen those funny looking little square boxes with either squiggly black lines or some kind of artistic array of black splotches.   What looks like it could be an elaborate form of a psychiatrist’s ink blot is actually a sophisticated piece of technology...

Time for a Rebrand?

Time for a Rebrand?

Diamonds may be forever but branding is not—and that’s a good thing. A company’s branding must evolve and change as the company changes.   But when is it time to revise, renew or radically change a company’s branding?     Branding should accurately...

What makes good Marketing?

What makes good Marketing?

We’ve all heard the phrase that “anything worth doing is worth doing well,” right? The same rings true for any marketing campaign. If you’re going to market your business … pay your hard-earned money for marketing materials…they should be effective and of high...

What makes good Branding?

What makes good Branding?

In our last blog about branding, we talked about just what this word “branding” means, at least in the verb form. We talked about how it’s important to have a consistent image across all forms of communication, be it printed material, signage and other visual...

What is … Marketing?

What is … Marketing?

In recent weeks, we’ve been looking at each of The Belford Group’s service area and sharing more what each service includes, what it means for our clients. This week, let’s look at the big picture... Marketing. So, what is Marketing? Sounds like a simple question,...

What is … Branding?

What is … Branding?

It’s pretty hard to go just about anywhere without hearing the word “branding” isn’t it? It seems to us that the same word is being used to convey several related ideas so we decided to share our thoughts on branding and how we use it in our business. When we at The...

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