If you haven’t already, check out our other Branding Basics blog posts: Start with Why, Hello, my name is…, and Icons, Fonts, and Colors, Oh My! The final step of basic branding is the tagline, also known as a key phrase or slogan. It is, in essence, the first...
Branding Basics Don’t forget to read our previous Branding Basics articles about the "Why" of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable...
You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...
Hiring The Belford Group When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks....
Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...
Color Psychology In Marketing What colors are you using for your marketing materials and website? Did you pick those colors because you liked them, or did you have a particular marketing message in mind? Color and marketing actually go hand in hand with each other....
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...
Branding Your Business with Twitter If your business doesn’t have a Twitter page and is solely relying on Facebook to connect to potential customers, then you are missing out on the opportunity to have a dialogue with your followers. Branding your business is a...
The strength of your brand strategy is all in the details. Designing an awesome logo and tag line is very important, but if you lose sight of the finer points of your branding message and forget to maintain consistency with all the elements then your branding efforts...
Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...