Branding Basics: Hello, My Name is….

Branding Basics: Hello, My Name is….

You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...
What to Expect When You Hire The Belford Group for Branding

What to Expect When You Hire The Belford Group for Branding

Hiring The Belford Group When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks....
Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...