American Red Cross

For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO.
American Red Cross created potential Twitter disaster (then recovers)

This one is almost hard to put on the “mistakes list” because it was fixed so superbly. But the truth is, the American Red Cross had a tweet go out that was clearly supposed to go to a different Twitter account.