Famous mascots keeping up with new social media trends

Famous mascots keeping up with new social media trends

Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...
Top 11 Mistakes of 2011: #11-Dr. Pepper 10

Top 11 Mistakes of 2011: #11-Dr. Pepper 10

For the final 11 days of 2011, we’re going to take a look at some of the top mistakes made this year in our industry… including social media, marketing, branding, graphic design, web design and SEO. #11-Dr. Pepper 10 does not score a 10 on advertising When Dr. Pepper...