shutterstock_100269413Join another social media site? Sure, there may be a lot of social sites out there, but not all of them will be relevant to marketing your business. Google+ is arguably the most important social network for both businesses and marketers. If you haven’t already integrated Google+ into your social media marketing strategy, you should.

You cannot afford to put Google+ on the back burner, and here are the top reasons why:

  • Search Engine Ranking – Google uses the number of +1′s that your page has to help it determine how popular your business/brand is, making +1′s an important ranking signal.
  • Content Ownership – Google Authorship allows you to link your content across the Internet, letting Google know what content you have created and that it originates from you. Authorship is increasingly being used as a ranking signal.
  • Multi-Product Integration – Google+ means having many resources in a single place: Hangouts, Communities, YouTube, Google, Gmail, Google Maps and other products. Each of these was created to benefit and optimize your marketing strategy and take your brand further.
  • Solid Brand Presence – Link your Google Plus account with any other social media networks you have an account with: YouTube, Facebook, Twitter, Pinterest, LinkedIn, etc.  This will give more link juice to your potential rankings and tell Google that you contribute unique content across multiple platforms.

Have you integrated Google+ into your marketing strategy? How have you seen it help your business?

Want help with your social media marketing?

As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.

Call us or email us. We’d love to hear from you.

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