In order to increase your market share and reach your objectives you must first have a plan. The Belford Group can help you create that plan. We will help our clients develop the strategic platforms that are an absolute requirement for successful branding.
The Belford Group works with an array of clients in various development stages. Whether you are a startup company looking to build an entirely new brand, or an existing brand looking for a complete re-design, we will always start our branding process with the name. The name of your company is THE most important aspect of your brand. Your business name carries a powerful energy that can create great success or cause great failure. Having a master marketing maven, such as Angela Belford, help name your company is a sure-fire way to ensure that you’re logo will be both professional and fun.
After naming your company we will begin designing a logo. Competitive research will first be done to grasp what the competition is doing, what’s working, and what is not. Your logo should not be similar to your competition’s if you are looking to stand out and make a successful name for yourself. Our brilliantly creative graphic design team will put together a unique sampling of different design ideas for you to chose from. Through a collaborative process of edits, we will design a logo perfect for the positioning of your brand.
Branding doesn’t stop after a name and logo have been created. Branding is a continual process of marketing and positioning your product in the market place to meet your consumer’s needs and desires. This is why the next step in The Belford Group’s branding process is to create a marketing design guide. This guide will include your name, logo, tagline, color palettes, and business objectives to help keep your brand’s marketing efforts strong and cohesive. This guide will be especially beneficial for the creation of marketing materials such as business cards, brochures, rack cards, and advertisements. Consistency is the key to easily keeping your brand at the top of every consumer’s mind.
The Belford Group is a full-service marketing agency that can help your company every step of the way. From conception to distribution, we love to help! Call us at 479.443.9975 or visit www.TheBelfordGroup.com to learn more about our services!