How to Optimize Your Business TwitterImplementing Twitter in a way that is useful for your company or your brand can be difficult if you don’t know where to start. What content are you sharing with your followers? If you struggle to find interesting, relevant things to tweet about every day you aren’t the only business that is having difficulties. Here are some tips that will give you some ideas about what to tweet about on a daily basis and will help you optimize your Twitter account.

Curate Content

While you most likely understand the need to create informative and relative content for your followers, you may not know that you need to curate that same type of content. Curating content, sharing links to other people’s informative content, allows you to form a greater bond with your Twitter followers and other businesses. When you share good content from other sources on Twitter that your audience can relate to it is easy to build a strong community of followers. This will also increase your credibility in your specific industry by demonstrating that you keep abreast of changes in the industry and like to learn yourself. Twitter is all about exchanging ideas and curating content allows you to share information easily with followers who will engage with you more often when you share content that can start a conversation.

Know Your Audience

Get to know your social media audience so you can determine the best social media content to create or share. By researching the demographics of people who follow you and who buy your products or services, you can determine the type of content that will increase their online engagement levels. Once you identify the content your audience is most interested in, commit to this topic and ensure that you can create or share interesting commentary.

Tools to Help You Curate Content

After identifying the type of content your business can provide to followers you can set up an aggregation tool.  An aggregation tool will help you develop ideas for your own content or help you curate content that is authored by others. Feedly is an aggregation tool that makes it easy to look for the articles most relevant for your business to share. Feedly is a source of new content from the blogs and news sources your business subscribes to.

There are many tools that work in a similar way as Feedly, including Fever and Prismatic. When you’re sharing someone else’s content on Twitter make sure to include the author’s Twitter handle and relevant hashtags, if desired. The idea is to provide a valuable stream of information to your followers so that they will develop a sense of brand loyalty to your business and turn to your business when they have a question regarding something specifically within your industry.

Analyze and Repeat

After curating content and sharing your very own content make sure that you analyze the results. Are there certain articles that get more clicks, retweets, and favorites than others? Is a certain topic or interest driving more engagement with your followers? Use social media management tools such as SproutSocial or HootSuite to provide analytics for the content you share over social media platforms.

Following these tips will help you optimize your business, or even personal, Twitter account and ensure that your followers are engaging with your content. Continue to follow these steps and you’ll identify the content that will allow you to create the most valuable timeline out there.
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