In this day and age, your online reputation is just as important, if not more so, than your personal reputation. This is why it is critical to have a plan for protecting your online image. Being Proactive in regards to your online reputation will help you build strong connections and appear professional. Here are some tips to help protect and enhance your reputation through social media:
- Monitor social footprints: Never engage in inappropriate behavior through social media. Some customers may have had a bad experience with your product or service, but stop and think before you reply to a negative tweet, Facebook post, etc. Engaging in an online confrontation will negatively impact your reputation and cause other customers to have a bad perception of you and your business. Have fun with social media outlets, but don’t take anything to extremes.
- Search and investigate: Preforming a simple search of your name and the name of your company will display trending information online and will give you good insight as to how you are viewed on social media. This is what your customers will see when they search the same information. Keeping up-to-date with how you are presented or perceived online will allow you to create a strategy for increasing your reputation.
- Promote yourself: You can’t leave it up to your customers to promote you online. It is your job to promote yourself and your company so that potential customers will be interested in who you are and what you have to offer. Have accounts on all the major social media outlets, including Facebook, Twitter, and Google +. This will help customers find you and will give you the ability to assert yourself and your business as an expert in your field. Promote blog posts, customer reviews, press releases, videos, and other media through your accounts in order to start a positive conversation about your brand.
As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
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