Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile (GBP) listing helps ensure that people find your business when looking for products and services like yours in their local area. You must have a strong online presence. The more people know of your offer, the more sales you make.

Google is the world’s most-visited website. The site currently holds more than 92% of the search engine market share. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google search and Maps.

Ideas without execution are merely thoughts in one’s head. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. To get the most out of your Google Business Profile, you have to optimize it. 

Every business’s goal is to make a profit and increase sales. Your Google Business Profile is your control of the information that potential customers see when your business appears to them. An effective GBP makes it possible to increase traffic to your website, engage your audience with a story if you like, and consequently increase sales.

Some simple steps you can take to help your business stand out on Google Maps. Once your Google Business Profile listing has been verified, you’ll be able to share and update key information about your business, including:

  • Business logo
  • Business category
  • Business address
  • Phone number
  • Website link
  • Opening hours
  • Photos
  • And get customer reviews

Make sure it’s high quality: Avoid misspellings, gimmicky characters, gibberish, and automated or distracting content. Keep your posts respectful: Refrain from obscene, profane, or offensive language, images, or videos. Only use post links to websites you trust: Links that lead to malware, viruses, phishing, or aren’t allowed.

Do Google Business Profile listings help SEO? Yes and no. 

GBP listings don’t directly help your SEO–but indirectly, they can. This is because GBP listings can entice more users to click on your website by providing relevant and interesting information about your business, offers, and what you do. Increased clicks to your website and a higher click-through rate on your GBP listing help your SEO.

So, setting up a Google Business Profile listing is one of the most practical ways to create a strong online presence. With Google’s outstanding reach, your business has more chances of being discovered by your prospective customers.

There is a catch, though: maintaining your online presence, such as your GBP listing, websites, blogs, or social media on the internet, can be a daunting task, especially if you don’t have a team to do it for you. This is where The Belford Group comes in.

We offer countless marketing services, including marketing consulting, brochure and print design, advertising, internet marketing services, and direct marketing. We work with clients to create a marketing strategy that develops and promotes their business or organization for increased and sustained success. Contact us today and be busier tomorrow.