Google Analytics and SEOGoogle Analytics and SEO

If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website, although user friendly, can confuse some at first. Here is some information on what it is and how it can help your SEO efforts for your personal site or business site.

 Who can use Google Analytics?

Whether you’re a marketing professional, an executive, or a web page/content developer, you stand to learn something by using this tool. Executives can have access to information that allows them to decide which marketing initiatives are most effective, the patterns of website traffic, as well as what customer segments are most valuable to their business. Marketing professionals can learn how visitors use the site, which keywords generate the most revenue, and how the website can better convert visitors into customers. Developers can learn where people leave the site, which pages visitors stay the longest on, and what search terms people use to find the site.

How Do I Use Analytics?

So how do you use this tool? All you have to do is create a Gmail account and sign up for the Google Analytics service. You must own a website to sign up and view the analytics on that specific site. If your site generates 10 million or fewer hits per month, then it’s is free. Google Analytics will track as many websites as you own. You can also use Google Analytics to track the impact of your social media sites.

Google Analytics allows you to assess your SEO efforts by assessing how people find your web page, how effective your online advertising is, which pages of your website need to be enhanced, how customers interact with your social media initiatives, and more.

Benefits of the Tool

Implementing the Google Analytics tool and taking the time to understand the analysis it provides of your site can help you improve the site experience for your customers or the people who subscribe to your page. Creating a user-friendly site that engages the people who visit it will likely lead to increased sales and views, so utilizing this tool and understanding the reports can make a difference in the success of your site and business.
 
As a full-service marketing agency, The Belford Group creates branding, websites, marketing, social media, and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.

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