Logos can be the defining line between success and failure. Your logo must establish a connection and be memorable to consumers otherwise your brand will go unrecognized. Here are a few ideas for how to make your logo stand out.
- What are your competitors doing?
You should ALWAYS look at your competitor’s logos when starting out in business. Originality is a necessity. You want your logo to be one of the many reasons consumers choose you over your competition. The more you stand out, the better.
- What’s your story?
When creating a logo you should consider what your brand stands for and the emotional benefits it delivers to your consumers. People are interested in the story behind your brand; they want to know where you came from and where you are planning on going. If people are attracted to your story then they are more likely to become loyal customers. A good example of this is Apple. Apple has a huge following because people love what they stand for.
- Be yourself
Your logo should be uniquely you. Your logo is a short cut to help consumers remember who you are and why you are special. Creating a logo that balances your personality with what attracts customers is tough, but do able with adequate research and creativity.
- Keep it simple
Designs that are too complex rarely work. People don’t want to spend too much time trying to figure what your logo is and how it relates to your product or service. The easier it is to understand, the easier it is to remember. Also, simple logos are better for when they need to be reproduced in smaller sizes or on non-traditional surfaces.
- Think Big
If you have plans to expand your business then you need to plan ahead by thinking big in the beginning. By doing so you will give your brand more potential in the long run. If you want to one day create a mobile app for your company then your brand needs to be in a format that can be easily scaled down. If you want to eventually add services or other variables then your logo needs to be easily manipulated to handle these additions.
- Don’t be cheap
It’s important not to dump off your logo design to the cheapest bidder. Instead you should look for a designer who shares your vision, understands why your brand exists and whose work you like. It’s important that your logo be impeccably designed to specifically target your niche audience. It’s not uncommon for companies who disregarded the importance of logo design in the beginning to have to come back and face the daunting challenge of completely redesigning their logo and re-establishing themselves under a new identity. Save yourself the trouble and invest in a good logo at the beginning.
All in all your logo is there to be memorable and bring awareness to your brand. So if you need to explain your logo, it has failed. Use these tips when designing your logo to help ensure that your logo is a beneficial and fundamental part of brand.