FaceBook rolls out changes to Business Pages – August, 2016

Ben Franklin said, “In this world, nothing can be certain except death and taxes.” If Ben lived today, he would amend the quote to say, “except death, taxes and changes to Facebook.” Today I’d like to talk about the changes that...

How to Use Pinterest for Your Business

Pinterest has been a darling of social media since its launch in March 2010. With 53 million unique users every month in the U.S. alone, it’s not hard to see why the platform is considered a good resource for business. So how do you effectively pin, create boards, and...

What is a Twitter List and How Do I Use One?

A Twitter List is a way to curate Twitter accounts based on common interest, field, or group. Twitter lists are a great way to bring similar feeds together for easy following on a particular topic. One of the best features of Twitter lists is that you don’t have to...

How to Write a Blog Post: A Guide to Maintaining Your Sanity

Writing a blog post, especially for the first time, can be daunting. There are a lot of blogs already out on the internet and somehow you’re expected to stand out and be different. No pressure, right? But it doesn’t have to be overly stressful. Just follow some basic...

The Top 7 Social Media Best Practices for Brand Engagement

With statistics showing that 90% of companies maintain social media profiles, failing to have a social media presence for your organization can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social...

Reasons Your Business Should Use Google+

Join another social media site? Sure, there may be a lot of social sites out there, but not all of them will be relevant to marketing your business. Google+ is arguably the most important social network for both businesses and marketers. If you haven’t already...