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Branding for Startups

Branding for Startups

Brand identity is an important factor for any business, but it is especially critical for a startup business to determine their brand identity. Company branding is the first step in creating company culture and what customers will experience. These are some of the...

No more free Google Shopping Ads

No more free Google Shopping Ads

If you are a merchant that uses Google Shopping as free online advertising, your potential customers will no longer see your products listed beginning October 17. Google Shopping will transition to a Paid Listings Service here in the United States. This transition...

Social media strategy is not just playing on the Internet

Social media strategy is not just playing on the Internet

By mid-2012 it’s hard to find a business or organization that would say social media is not somehow important to their overall marketing strategy. It’s become an accepted concept that social media is a vital part of business success. The continued conundrum for many...

Hiring a printing company is an important process

Hiring a printing company is an important process

Printing has come a long way since the 1930s, when this photo was taken. There are many printing options available for quality print marketing materials. (Image courtesy of Flickr user Seattle Municipal Archives)Any company willing to invest in well-designed and...

SEO is not a one-time task

SEO is not a one-time task

Google Analytics is a valuable tool for monitoring your website's SEO. (graphic courtesy of Flickr user seocamberley)  Establishing good search-engine optimization (SEO) might seem like a “do it once and leave it” kind of business practice. After all, unless a...

Why should companies consider Olympic branding?

Why should companies consider Olympic branding?

Olympic Branding Photo courtesy of Flickr user Ben SutherlandThe Olympic Games are both a celebration that allows the world to share in a spectacular athletic event, and a showcase for advertising that has helped to bring the spirit of the Olympics to the consumer....

Want results? Don’t do your graphic design DIY

Want results? Don’t do your graphic design DIY

In a world where entire television shows and store departments are dedicated to those who are skilled (and brave) enough to do their own remodeling, it might be easy to assume that Do It Yourself (DIY) is the way to go with all services.   Anyone who has looked...

Does your site fit Krug’s web usability rules?

Does your site fit Krug’s web usability rules?

When looking at a website, we often talk about how well it functions and how appealing it looks. A good website also has well-implemented search engine optimization.   The question remains, is the website usable? We at The Belford Group spent time as a staff last...

Famous mascots keeping up with new social media trends

Famous mascots keeping up with new social media trends

Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...

Print marketing that stays out of the trash

Print marketing that stays out of the trash

Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.   If done correctly, using direct mail...

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