What to Expect When You Hire The Belford Group for Branding

When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks.   First, we need to get...

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

Small Business Marketing Trends for 2013

Small business marketing is becoming more developed and marketing trends will continue to play a large role in creating revenue and awareness for a company. The marketing trends below will lead to improved web presence for small businesses and will define 2013. Mobile...

How Social Media Can Build Your Online Reputation

In this day and age, your online reputation is just as important, if not more so, than your personal reputation. This is why it is critical to have a plan for protecting your online image. Being Proactive in regards to your online reputation will help you build strong...

Branding for Startups

Brand identity is an important factor for any business, but it is especially critical for a startup business to determine their brand identity. Company branding is the first step in creating company culture and what customers will experience. These are some of the...

No more free Google Shopping Ads

If you are a merchant that uses Google Shopping as free online advertising, your potential customers will no longer see your products listed beginning October 17. Google Shopping will transition to a Paid Listings Service here in the United States. This transition...