Why Does My Business Need a Blog?

Why Does My Business Need a Blog?

Your business needs a blog for many reasons. But here are 5 reasons why it’s time to start one or make the blog you currently have a priority. 1. Increases Traffic to Your Website Blogs are a great way to gain new customers as well as maintain visibility with...

Branding Basics: Icons, Fonts, and Colors, Oh My!

Don’t forget to read our previous Branding Basics articles about the “Why” of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable thing about it,...

Common SEO Mistakes

Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes.   Keyword Stuffing Keyword stuffing is...

What to Expect When You Hire The Belford Group for Branding

When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks.   First, we need to get...

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

Small Business Marketing Trends for 2013

Small business marketing is becoming more developed and marketing trends will continue to play a large role in creating revenue and awareness for a company. The marketing trends below will lead to improved web presence for small businesses and will define 2013. Mobile...