What is Voice Search? "Hey Google, where is the closest Walmart"? This is voice search. It allows users to speak into a device as opposed to typing keywords into a search box to generate results. We use this type of search when asking questions of Google, Cortana,...
Search Engine Optimization (SEO) starts with discovering the best keywords for your business. Here are a few questions and instructions on how to choose the right keywords for your products or services. Questions to Ask Thoughtfully think through the following...
They don’t all fly, and they don’t live in the same geographical area, so what do a penguin, a panda, and a hummingbird have in common? Not much except that they are the names that Google has attached to their search algorithm updates which control whether or...
Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....
Common SEO Mistakes Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes. Keyword...
Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...
Google Analytics and SEO If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website,...
The U.S. search engine optimization (SEO) industry is healthy and growing, topping $16 billion in 2010. This is great news for any SEO or Marketing firm looking to expand along with the client’s search marketing budgets, as there is plenty of work to be done. Many SEO...
Blogs are becoming an increasingly popular way for people to engage online, as well as show off their writing skills. However, many people have difficulties driving traffic to their blogs simply because others cannot find them through search engines. Fortunately,...
Writing an article that you plan to publish online is a great way to publicize yourself or your business. However, you have to make sure that people surfing the web can actually find your article if they are searching for topics related to your article. The best way...