Content is King

They don’t all fly, and they don’t live in the same geographical area, so what do a penguin, a panda, and a hummingbird have in common?  Not much except that they are the names that Google has attached to their search algorithm updates which control whether or...

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....

Common SEO Mistakes

Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes.   Keyword Stuffing Keyword stuffing is...

Google’s Search Changes Affects Web-Based Businesses

Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...

Google Analytics and SEO

Google Analytics and SEO If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website,...

What Makes an Ideal SEO Employee?

The U.S. search engine optimization (SEO) industry is healthy and growing, topping $16 billion in 2010. This is great news for any SEO or Marketing firm looking to expand along with client’s search marketing budgets, as there is plenty of work to be done. Many SEO...