Voice Search: What it Means for SEO

Voice Search: What it Means for SEO

What is Voice Search? “Hey Google, where is the closest Walmart”? This is voice search. It allows users to speak into a device as opposed to typing keywords into a search box to generate results. We use this type of search when asking questions of Google,...
How To Choose the Right Keywords For Your Business Website

How To Choose the Right Keywords For Your Business Website

Search Engine Optimization (SEO) starts with discovering the best keywords for your business. Here are a few questions and instructions on how to choose the right keywords for your products or services. Questions to Ask Thoughtfully think through the following...

Content is King

They don’t all fly, and they don’t live in the same geographical area, so what do a penguin, a panda, and a hummingbird have in common?  Not much except that they are the names that Google has attached to their search algorithm updates which control whether or...

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....

Common SEO Mistakes

Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes.   Keyword Stuffing Keyword stuffing is...

Google’s Search Changes Affects Web-Based Businesses

Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...