Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

Branding and Why It Is Important?

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...

Branding Your Business with Twitter

Branding Your Business with Twitter If your business doesn’t have a Twitter page and is solely relying on Facebook to connect to potential customers, then you are missing out on the opportunity to have a dialogue with your followers. Branding your business is a...

Why Consistency is Important in Branding

The strength of your brand strategy is all in the details. Designing an awesome logo and tag line is very important, but if you lose sight of the finer points of your branding message and forget to maintain consistency with all the elements then your branding efforts...

Tips to Maintain Successful Branding

After you have successfully branded your company, what comes next? It is critical that you protect your branding efforts because the reputation of your business depends on it! Your brand image can easily be ruined if you are not careful to protect the success of your...

Importance of Brand Awareness

Brand awareness is a critical component for the success of businesses selling their products or services to consumers. While brand awareness is important for business to consumer (B2C) transactions, it is also an integral element for business to business (B2B)...