Every great story has a hero. Make your customers the HERO. The character that helps the hero win the day is the Guide in the story. In Star Wars, this is Yoda and Obi-Wan. The Guide in the Matrix is Morpheus. And in Thor, it's Thor's father. Your...
Video will be 'King' - The new cornerstone of all marketing campaigns. Adding video to your business marketing can help you grow and expand. Jim's Story Why Jim started his business Originally, Jim started his business because he had a passion for camping and...
The 4 Most Profitable Digital Marketing Trends for 2022 Is your business getting ready to embark on a digital marketing campaign? Before getting started, you need to know where the most profitable digital marketing trends are headed in 2022. 1 -...
Good branding is at the heart of any good business. Establishing core features and qualities of your brand requires a little time, a little research, and an in-depth understanding of how your company operates. Here are five tips to get you started with branding your...
The time has come to create a logo for your new business. But where should you even begin? Today we’re discussing a few essential tips to keep in mind while developing a logo design. Do the necessary research before you start any sketching and design work to avoid...
If you haven’t already, check out our other Branding Basics blog posts: Start with Why, Hello, my name is…, and Icons, Fonts, and Colors, Oh My! The final step of basic branding is the tagline, also known as a key phrase or slogan. It is, in essence, the first...
Branding Basics Don’t forget to read our previous Branding Basics articles about the "Why" of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable...
You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...
Hiring The Belford Group When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks....
Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...