Branding

Make Your Customers the HERO!

Make Your Customers the HERO!

Every great story has a hero. The character that helps the hero win the day is the Guide in the story. In Star Wars, this is Yoda and Obi-Wan. The Guide in the Matrix is Morpheus. And in Thor, it's Thor's father.   In your marketing story, you should be the...

Video will be ‘King’ –  The cornerstone of marketing

Video will be ‘King’ – The cornerstone of marketing

Video will be 'King' -  The new cornerstone of all marketing campaigns. Wednesday morning, Jim walked into his office just like he had most weekday mornings since 2016. But instead of looking on his desk at all the bills he’d often struggled to pay, he looked at...

The 4 Most Profitable Digital Marketing Trends for 2022

The 4 Most Profitable Digital Marketing Trends for 2022

The 4 Most Profitable Digital Marketing Trends for 2022 Is your business getting ready to embark on a digital marketing campaign? Before getting started, you need to know where the digital marketing trends are headed in 2022.    1 - Video will be...

5 Tips To Get Started Branding Your Business

5 Tips To Get Started Branding Your Business

Good branding is at the heart of any good business. Establishing core features and qualities of your brand requires a little time, a little research, and an in-depth understanding of how your company operates. Here are five tips to get you started with branding your...

Guide to Developing a Logo Design for My Business

Guide to Developing a Logo Design for My Business

The time has come to create a logo for your new business. But where should you even begin? Today we’re discussing a few essential tips to keep in mind while developing a logo design. Do the necessary research before you start any sketching and design work to avoid...

Branding Basics: Hello, My Name is….

Branding Basics: Hello, My Name is….

You can find the previous Branding Basics post titled “Start with Why”. The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually and aurally. A name is how potential customers will...

What to Expect When You Hire The Belford Group for Branding

What to Expect When You Hire The Belford Group for Branding

Hiring The Belford Group When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks....

Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

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