Branding Basics: Your First Ad, the Tagline

If you haven’t already, check out our other Branding Basics blog posts: Start with Why, Hello, my name is…, and Icons, Fonts, and Colors, Oh My! The final step of basic branding is the tagline, also known as a key phrase or slogan. It is, in essence, the first...

Branding Basics: Icons, Fonts, and Colors, Oh My!

Don’t forget to read our previous Branding Basics articles about the “Why” of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable thing about it,...

Branding Basics: Hello, My Name is….

You can find the previous Branding Basics post titled “Start with Why” here: https://thebelfordgroup.com/branding-basics-start/ The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually...

What to Expect When You Hire The Belford Group for Branding

When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks.   First, we need to get...

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...

Branding and Why It Is Important?

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...