Branding Your Business with Twitter
If your business doesn’t have a Twitter page and is solely relying on Facebook to connect to potential customers, then you are missing out on the opportunity to have a dialogue with your followers. Branding your business is a multi-step process and it is important to reach as many people as you can with your brand identity and to watch your competition.
Creating a professional Twitter account for your business will allow you to extend your branding efforts in a more viral way. Here are some tips to getting a professional Twitter account started and how it can advance your branding initiatives:
- Study Up: It’s important to understand exactly what Twitter is and how your business can best benefit from it. While Twitter certainly isn’t a difficult concept to grasp, it can take some time to get used to the format. You should also visit search.twitter.com to find out if people are talking about your brand, your category or your competitors. Determine if the conversations are positive or negative. Keep the conversations you see on Twitter about your business, competitors, or industry in mind so you can create a specific branding strategy for this social media site.
- Develop a Content Strategy: Twitter isn’t the place to constantly push out marketing messages. You can enhance your branding by playing up customer service or simple conversations with followers. On average six out of ten tweets should be about your company (products/services/promotions, etc) and the remaining four out of ten should promote others or engage in conversations.
- Maintain Authenticity: Be original when it comes to engaging with followers on Twitter. The brand personality of your business should shine through every message and make it clear to followers whether you are serious, friendly, etc.
- Stand Out: Share information on your Twitter business account that is unique to your business and that followers likely won’t find anywhere else. Promote your branding and develop a loyal customer base by sharing things like behind-the-scenes photos, discounts or new product previews.
These tips will help your business’ branding succeed online. A professional Twitter account is a great venue to create a dialogue with customers as well as potential customers and by following the advice above, you might even see an increase in customer loyalty and profits.
As a full-service marketing agency, The Belford Group creates branding, websites, marketing, social media, and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
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