A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.
Brand identity is a vital part of a business, and it should be incorporated into many key areas of your business.
- Company name, logo, or slogan
- Company letterhead
- Company forms
- Marketing materials and advertising
- Promotional items such as pens and pencils
Why is Branding Important?
In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality brand, then you will be encouraging repeat business. Building a powerful brand increases a company’s value, it provides direction and motivation for employees, and it enables customers to easily choose that company for a business relationship. Branding allows a company to get referral business and also allows a company to pick up easy new business by standing out from the crowd.
As a full-service marketing agency, The Belford Group creates branding, websites, marketing, social media, and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
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