A company blog can be a great resource to drive relevant viewers to your website and generate sales opportunities. In order for your company to take advantage of the opportunities that blogs provide, your content needs to be easily found by customers who are searching for goods/services you offer and content also needs to be optimized for high search engine ranking.
Blogging with search engine optimization (SEO) in mind requires that you understand your audience and the type of industry news or resources they are looking for. Once you have identified your target audience and gathered valuable company information to communicate, you can create SEO based content to educate and entertain audiences.
Planning and producing content in advance is critical. This allows you the comfort of having blog content on hand whenever you need it, with no worries about deadlines. Use an editorial calendar to help you plan when and how blog content will be published. But the big question still remains: what should you write about? There are several different ways to come up with themes for blogs:
- Obtain ideas from social media followers
- Ask customers what they want to know about
- Get ideas from search engines
- Research what competitors are (or aren’t) saying
After you have determined what to write about, it is important to research keywords for SEO purposes. Utilizing keywords in your content makes your blogs much easier for search engines to find and can also increase traffic to your site. Use the Google keyword tool to determine what keywords audiences would associate with your company, good, or service and incorporate those in a natural way into your blogs. Make a list of these keywords and always try to work them into your content. Also look into keywords that competitors use and see if they are successful. By producing valuable information and incorporating keywords you are sure to build relationships with potential customers.
The title of each blog post should also contain keywords. This will help your blog rank even higher in search engine result lists. Try to use the title of the blog in the body content of the blog as well. When blogging for SEO purposes, you want your blog to educate users and also rank well. It’s important that you are serving readers with valuable content first before concerning yourself with SEO.
Within the body of your blog you should embed links to other blogs you have created and also to pages on your business’ website. This will create an interlinked web of information about your company. Work to make your blog posts at least 400 words long when blogging for SEO, so that relevant content can be found easier through audience searches. Strive to achieve a keyword density of about 1% throughout your blog. You can check this by using Live Keyword Analysis.
Implementing these tips while blogging for SEO purposes will surely help you provide valuable information to your targeted audience and simultaneously boost your search engine ranking.
As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
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