Blog

The latest and greatest branding, marketing, SEO, and web design news.

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....

Branding Basics: Your First Ad, the Tagline

If you haven’t already, check out our other Branding Basics blog posts: Start with Why, Hello, my name is…, and Icons, Fonts, and Colors, Oh My! The final step of basic branding is the tagline, also known as a key phrase or slogan. It is, in essence, the first...

Branding Basics: Icons, Fonts, and Colors, Oh My!

Don’t forget to read our previous Branding Basics articles about the "Why" of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable thing about it, but its logo...

All About Fonts: A Beginner’s Guide

Ever tried to talk about or pick a font and realize you don’t know what to look for or which terms to use? Then this guide is for you. We’ll cover the very basics of fonts and typefaces, from definitions to their parts and uses. Lesson #1 – Font v. Typeface The most...

What is a Twitter List and How Do I Use One?

A Twitter List is a way to curate Twitter accounts based on common interest, field, or group. Twitter lists are a great way to bring similar feeds together for easy following on a particular topic. One of the best features of Twitter lists is that you don’t have to...

Branding Basics: Hello, My Name is….

You can find the previous Branding Basics post titled “Start with Why” here: https://thebelfordgroup.com/branding-basics-start/ The name of your business is its single best identifier. Logos are wonderful as visual representations, but a name can be used both visually...

Signup For Our Newsletter

* indicates required


Archives