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The latest and greatest branding, marketing, SEO, and web design news.

Content is King

They don’t all fly, and they don’t live in the same geographical area, so what do a penguin, a panda, and a hummingbird have in common?  Not much except that they are the names that Google has attached to their search algorithm updates which control whether or not...

How to Use Pinterest for Your Business

Pinterest has been a darling of social media since its launch in March 2010. With 53 million unique users every month in the U.S. alone, it’s not hard to see why the platform is considered a good resource for business. So how do you effectively pin, create boards, and...

What is Search Marketing?

Search Marketing is exactly what it sounds like: marketing through search engines. By creating content and web pages that Google and other search engines rank higher, it is possible to drive more traffic to a website through paid and unpaid search engine marketing....

Branding Basics: Your First Ad, the Tagline

If you haven’t already, check out our other Branding Basics blog posts: Start with Why, Hello, my name is…, and Icons, Fonts, and Colors, Oh My! The final step of basic branding is the tagline, also known as a key phrase or slogan. It is, in essence, the first...

Branding Basics: Icons, Fonts, and Colors, Oh My!

Don’t forget to read our previous Branding Basics articles about the “Why” of your company and the name of your company before designing a logo: Start with Why and Hello, my name is…. The name of your company may be the most recognizable thing about it,...

All About Fonts: A Beginner’s Guide

Ever tried to talk about or pick a font and realize you don’t know what to look for or which terms to use? Then this guide is for you. We’ll cover the very basics of fonts and typefaces, from definitions to their parts and uses. Lesson #1 – Font v. Typeface The most...