Social media marketing is a great way to drive repeat business and attract new customers. Social media marketing is the process of marketing through social media sites like Twitter, Facebook, Google+ and YouTube.
Most businesses jump into using social media expecting to instantly see a big return on investment. They think that new customers will come in droves and that revenue will skyrocket. However, this is rarely the case. It takes time to build momentum with social media, and the benefits are not always as obvious.
Benefits of using social media include:
- Improved social signals – Social signals play a significant role on search engines rankings as an effective link building method whilst data deriving from social media is largely used by search engines.
- Word-of-mouth advertising – Using social media allows your customers to share your event, product, service, brand or company resulting in results in ‘earned media’ rather than ‘paid media’.
- Increased customer loyalty and trust – When a consumer feels loyalty to a particular brand or product, they tend to stay lifelong supporters and champions of the brand. They promote the product to their peers and continue to look forward to and purchase newer models, editions, etc.
- Improved audience reach and influence – By simply establishing your presence on social media channels you have a good chance to build up the credibility of your brand while bringing it closer to your customers.
As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience.
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