The Top 7 Social Media Best Practices for Brand Engagement

The Top 7 Social Media Best Practices for Brand Engagement

With statistics showing that 90% of companies maintain social media profiles, failing to have a social media presence for your organization can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social...
Color Psychology In Marketing

Color Psychology In Marketing

Color Psychology In Marketing What colors are you using for your marketing materials and website? Did you pick those colors because you liked them, or did you have a particular marketing message in mind? Color and marketing actually go hand in hand with each other....
Importance of a Marketing Plan

Importance of a Marketing Plan

Importance of a Marketing Plan Knowing where your business is headed is a big part of figuring out how to make it a success. While every company should have a business plan, it is a good idea to make sure your business plan includes a separate section on marketing. A...
Google’s Search Changes Affects Web-Based Businesses

Google’s Search Changes Affects Web-Based Businesses

Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...
Branding and Why It Is Important?

Branding and Why It Is Important?

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...