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How to Optimize Your Business’ Twitter

Implementing Twitter in a way that is useful for your company or your brand can be difficult if you don’t know where to start. What content are you sharing with your followers? If you struggle to find interesting, relevant things to tweet about every day you aren’t...

What Makes an Ideal SEO Employee?

The U.S. search engine optimization (SEO) industry is healthy and growing, topping $16 billion in 2010. This is great news for any SEO or Marketing firm looking to expand along with the client’s search marketing budgets, as there is plenty of work to be done. Many SEO...

Why Consistency is Important in Branding

Why Consistency is Important in Branding

The strength of your brand strategy is all in the details. Designing an awesome logo and tag line is very important, but if you lose sight of the finer points of your branding message and forget to maintain consistency with all the elements then your branding efforts...

Why You Should Care about Gmail’s New Tabs

Why You Should Care about Gmail’s New Tabs

Google has introduced a new feature to their email service which will affect almost everyone, whether they have a Gmail account or not. Internet marketers, bloggers, freelance writers, as well as people who simply want to get their email will notice the effect of the...

How to Market Your Small Business Locally

How to Market Your Small Business Locally

Many small businesses and startups cannot afford an extensive marketing campaign in the very beginning. It is very important for your company to invest in marketing efforts so that you can develop a customer base. However, there are some techniques you can implement...

Blog Writing for SEO

Blog Writing for SEO

Blogs are becoming an increasingly popular way for people to engage online, as well as show off their writing skills. However, many people have difficulties driving traffic to their blogs simply because others cannot find them through search engines. Fortunately,...

Tips to Maintain Successful Branding

Tips to Maintain Successful Branding

After you have successfully branded your company, what comes next? It is critical that you protect your branding efforts because the reputation of your business depends on it! Your brand image can easily be ruined if you are not careful to protect the success of your...

How to Use Pinterest for Your Small Business

How to Use Pinterest for Your Small Business

Engaging with your customers or potential customers shouldn’t just include the written word. Visuals are very important and can even make the difference in buying decisions if it is clear your product is nicer or has more appeal. It is important for businesses,...

Content Marketing Goals to Pursue

Content Marketing Goals to Pursue

Content marketing is critical to maintain the relevance of your brand, especially in a day and age where it’s no easy task to build brand loyalty. What exactly is content marketing? Content marketing is any marketing format (blogs, newsletters, etc) that involves the...

How to Write an Article for SEO

How to Write an Article for SEO

Writing an article that you plan to publish online is a great way to publicize yourself or your business. However, you have to make sure that people surfing the web can actually find your article if they are searching for topics related to your article. The best way...

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