With statistics showing that 90% of companies maintain social media profiles, failing to have a social media presence for your organization can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social...
Color Psychology In Marketing What colors are you using for your marketing materials and website? Did you pick those colors because you liked them, or did you have a particular marketing message in mind? Color and marketing actually go hand in hand with each other....
Importance of a Marketing Plan Knowing where your business is headed is a big part of figuring out how to make it a success. While every company should have a business plan, it is a good idea to make sure your business plan includes a separate section on marketing. A...
Google recently switched to something known as secure search, limiting the data that can be seen using its analytics. This means website owners can no longer see the string of words used by an individual to find their site in a search, which could have a large effect...
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more...
Social media marketing is a great way to drive repeat business and attract new customers. Social media marketing is the process of marketing through social media sites like Twitter, Facebook, Google+ and YouTube. Most businesses jump into using social media expecting...
Marketing Your Blog Blogging has become a very important means of communication, whether it is a personal blog or a blog for a business. However, some blog creators become disappointed when they see they aren’t reaching a large number of viewers. If you have engaging...
Google Analytics and SEO If you’ve investigated search engine optimization (SEO), then you’re sure to have heard of Google Analytics. But did you understand what you read? Google Analytics, the tool created by Google that provides a digital analysis of your website,...
Branding Your Business with Twitter If your business doesn’t have a Twitter page and is solely relying on Facebook to connect to potential customers, then you are missing out on the opportunity to have a dialogue with your followers. Branding your business is a...
eCommerce businesses often struggle until they are able to effectively utilize all of the resources that the internet provides for them. If you’re trying to sell a product online, then chances are your target audience spends a lot of time on Facebook. Here are some...