About The Belford Group

Get to Know the Journey, Faces, and Stories Behind The Belford Group

Our Journey

At The Belford Group, our unique blend of tradition and innovation sets us apart. Our focus extends beyond mere digital presence; we’re here to transform your communication strategies from the inside out.

We believe in the ripple effect—by empowering businesses, we foster personal growth, community involvement, and a broader impact on the world. Our commitment to excellence, authenticity, family, and community drives us to not just meet your expectations but exceed them.

At The Belford Group, our journey is one of innovation, dedication, and a deep-seated belief in the transformative power of communication, systems, and marketing.

Management Team

Guided by our founders and leaders, Angela and Barry Belford, and propelled into new realms of professional development by Sami Kinnison, we’ve built more than just a business—we’ve created a legacy of excellence and empowerment. We bring the best of both worlds: time-honored values and cutting-edge approaches.






Associate Creative Director

Angela Belford

Angela Belford is a beacon of innovation and leadership in the business world. With over 25 years of experience, she has been instrumental in guiding The Belford Group and countless businesses toward growth and success through strategic marketing and personal development.

Barry Belford

Barry Belford, with his unparalleled technical expertise and over three decades of experience, is the mastermind behind the seamless and innovative digital solutions at The Belford Group. His exceptional ability to navigate complex challenges and devise effective solutions ensures the success of our endeavors.

Sami Kinnison

Sami Kinnison is a force of creativity and leadership, serving as a Communication Coach and on our marketing. With a passion for communication and a decade of experience in training and development, she leads The Belford Group into new territories of growth, excellence, and innovation.


Discover the impact The Belford Group has made across the media landscape in our Press Room. This hub features a collection of our engagements—from articles and speeches to expert commentary—that highlight our contributions to the fields of marketing, professional development, and effective communication.

Careers & Internships

At The Belford Group, we take pride in contributing positively to a diverse workforce with a variety of employment opportunities. We understand the importance of flexibility in the modern workplace and are committed to providing positions that accommodate the unique needs of our team in a supportive environment. Our approach is designed to empower our team members, fostering a culture of growth and development.

Our commitment to nurturing talent and providing opportunities is evident in our vibrant internship program. Over the years, The Belford Group has welcomed over 30 interns, including a unique season of “mom-interns.” This initiative offered women returning to the workforce a chance to hone their office and marketing skills, reflecting our dedication to community support and empowerment.

Although we’re proud of creating a supportive and inclusive work environment, please note we are not currently hiring or seeking inquiries about careers and internships. We appreciate your understanding and interest in our team.

The History of The Belford Group

The Belford Group’s journey is a testament to innovation, resilience, and a deep-rooted commitment to excellence. Our story is interwoven with the fabric of family, community, and the relentless pursuit of providing solutions that matter. When Angela and Barry bought the business in 1999, neither could envision what would come.

The Early Days: A Foundation Built on Innovation

The Belfords bought the software company that Barry worked at, called NAIS. During that time, Barry and Angela worked together to deliver exceptional software to companies ranging from city management systems that facilitated everything from soccer sign up to paying your water bill to church management software that managed donations, room rentals, community groups, and more. Among the first undertakings by Barry and Angela was developing and refining software for the county prison system, ensuring its seamless operation during the Y2K scare. This critical work set the tone for The Belford Group’s future—solving complex problems with innovative solutions.

Growth Against the Odds: The 2008 Expansion

As their business grew, it moved from their garage to hiring its first employee and having staff work out of their basement. In 2008, amidst the turmoil of the housing crisis, Angela saw an opportunity for growth. Many raised eyebrows at the decision to expand during such a period of uncertainty. However, Angela’s nimbleness, flexibility, and unwavering commitment to diving deep into the work spearheaded the evolution and success of The Belford Group. This period was not just about survival but about laying the groundwork for a future where The Belford Group would become a beacon of innovation and support for businesses and nonprofits alike.

A Family Affair: The Belford Legacy

The essence of family runs deep at The Belford Group. Angela and Barry, having both been involved in their family businesses from a young age, infused the company with a sense of belonging and community. At various points, all three of their children have contributed to the family business, bringing fresh perspectives and continuing the legacy of entrepreneurial spirit. This familial involvement has been a cornerstone of our identity, embodying a blend of tradition and forward-thinking.

Evolving Services: Meeting Our Clients' Needs

The Belford Group has seamlessly navigated through three distinct phases of service offerings: software development, marketing solutions, and professional development. Each phase has been carefully curated to address the evolving needs of our clients, helping them streamline systems, enhance communication, and simplify their work processes. This evolution illustrates our holistic approach to business support, ensuring we offer comprehensive solutions that drive success and growth.

The Belford Group stands today as a testament to the power of innovation, the strength of family, and the impact of community support. Our history is not just a record of our achievements but a reflection of our ongoing commitment to making a difference in the lives of our clients and the broader community. As we continue to grow and evolve, the core values of excellence, resilience, and family will remain at the heart of everything we do.

Ready to start your journey of growth?