Common SEO Mistakes

Common SEO Mistakes

Common SEO Mistakes Search Engine Optimization, or SEO, is not always easily defined. On a basic level, it is how to create and modify copy (written content) for both search engines and real people. Below are some of the most common SEO mistakes.  Keyword...
What to Expect When You Hire The Belford Group for Branding

What to Expect When You Hire The Belford Group for Branding

Hiring The Belford Group When you hire The Belford Group for your branding there are many things you can expect in addition to excellence and quality. Below are listed the steps in The Belford Group’s branding process, which typically takes between two and four weeks....
Color Palettes: A Beginner’s Guide

Color Palettes: A Beginner’s Guide

Color, or its absence, is one of the most defining aspects of graphic design. The process to create a color palette for a design can be very time consuming, as there are many aspects of color choice, both aesthetically and practically. Terms to Know Palette: A...
How to Write a Blog Post: A Guide to Maintaining Your Sanity

How to Write a Blog Post: A Guide to Maintaining Your Sanity

Writing a blog post, especially for the first time, can be daunting. There are a lot of blogs already out on the internet and somehow you’re expected to stand out and be different. No pressure, right? But it doesn’t have to be overly stressful. Just follow some basic...
Branding Basics: Start With Why

Branding Basics: Start With Why

Before deciding on a logo, a color scheme, a slogan, or even a company name, start-up businesses first need to build their identity. According to branding expert Simon Sinek, proper branding answers three important questions: Who are you? What do you do? Why does it...