Does your site fit Krug’s web usability rules?

Does your site fit Krug’s web usability rules?

When looking at a website, we often talk about how well it functions and how appealing it looks. A good website also has well-implemented search engine optimization.   The question remains, is the website usable? We at The Belford Group spent time as a staff last...
Famous mascots keeping up with new social media trends

Famous mascots keeping up with new social media trends

Everywhere we look we find a wide range of brand mascots that have an identifiable character, funny catchphrase or catchy jingle. Some of them we remember from our childhoods and others have just recently become prominent within the minds of consumers, but what do...
Google + Local gives businesses great social opportunities

Google + Local gives businesses great social opportunities

Businesses can use Google+ badges to direct traffic to their Google+ pages.Google Places has undergone a few changes in hopes of becoming more social. Google + Local pages officially replace Google Places this month. While the new format may seem disorienting at...
Print marketing that stays out of the trash

Print marketing that stays out of the trash

Anyone with a mailbox has received junk mail. From advertisements offering deals we don’t care about to companies flooding our mail box with print marketing items that are so boring we don’t even know what they offer.   If done correctly, using direct mail...
Facebook reveals changes for business pages

Facebook reveals changes for business pages

Facebook has done it again. New changes to the usability of business pages were unveiled this week and the improvements are causing some buzz around the office. The new features now have page owners questioning the need to use third party sites for updates and giving...