Content management vs community management

Content management vs community management

The social media sphere is crackling with buzz words like “content management” and “community management.” But what do these phrases really mean? How can content and community be managed? Content Management  First, all those updates on a favorite brand’s social...
Marketer We Love: Anthony Clark, Realtor

Marketer We Love: Anthony Clark, Realtor

Real estate agents by their very nature need to be “people people” and Realtor Anthony Clark clearly “gets” that. Clark’s use of social media is just what it should be (and is a lot like him): fun and informative. It’s also what earned him a spot on The Belford Group...
Ecommerce helps ‘mom and pop’ stores compete

Ecommerce helps ‘mom and pop’ stores compete

One of the best things about the business world is that there’s so much room for variety. Not all stores are small and local with niche market offerings—but not all stores are big box retailers that seem to offer a little bit of everything either.   As the...
Designer Cole Sikes looks into future of graphic design

Designer Cole Sikes looks into future of graphic design

When it comes to graphic design, just like everything else, trends come and go. We sat down with one of our web designers, Cole Sikes, to get a feel for what he thinks is going to be the top trend of 2012 and what will last for years to come. Cole (who shamelessly...
Time for a Rebrand?

Time for a Rebrand?

Diamonds may be forever but branding is not—and that’s a good thing. A company’s branding must evolve and change as the company changes.   But when is it time to revise, renew or radically change a company’s branding?     Branding should accurately...