What makes good Branding?

What makes good Branding?

In our last blog about branding, we talked about just what this word “branding” means, at least in the verb form. We talked about how it’s important to have a consistent image across all forms of communication, be it printed material, signage and other visual...
What social media platform works for you?

What social media platform works for you?

A few weeks ago, we talked about the “five types and the whys” of your business having a consistent social media presence. But is it really necessary to incorporate all five forms of social media into a social media marketing plan? Our position at The Belford Groupis,...
Printing still has a place!

Printing still has a place!

In this age of “going green” it might seem like having printed marketing materials is passé at best and possibly a bad business decision. We at The Belford Group disagree. Printed marketing materials are still a viable, even essential component to a strong and...
What is … SEO?

What is … SEO?

In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes—and what it means for our clients. This blog is the final entry in that series. Join us as we talk spiders and humans … the two key audiences...
What is … Graphic Design?

What is … Graphic Design?

In recent weeks, we’ve been looking at The Belford Group’s six service areas and sharing more about what each service includes—and what it means for our clients. This week, we’re taking a look—literally—at our most visual service…Graphic Design. The...